Looking for a site to model your own after, or to recommend to your clients? The frugal-living site WiseBread has declared The Consumerist to be the best personal finance blog out there. As the title indicates, it's mostly about consumer items - a current topic is "What's the Worst Infomercial Product Ever?"
But there's nothing wrong with that. As long as you maintain your authority, you should feel free to roam far in the area of financial planning on your own blog. it's those far afield items that often end up sticking in people's minds the most.