I thought this was an interesting piece of advice from a Web site that handles PR for Managed Service Providers:
Over and over again, I warn MSPs not to launch corporate blogs. The reason: Most of the blogs turn into content graveyards because MSPs don’t have time to update the sites.
That gets at one of the issues we strive to avoid here at Triton. It's hard to update a blog every day. It's hard to know what to write about, and it's hard to find the time to write up your thoughts coherently and concisely.
But when you let Triton handle your blog, you get fresh, informative items posted every single weekday. Clients will never find your information stale and out of date. Each time they click on your site, they will find something new to read.
That's how you keep people coming back. Let us show you what we can do for you.