Marriott Hotels is one of the many corporations that has been keeping a blog on its Web site. And it has been doing some great work in tracking the effectiveness of that blog. There was a recent news story attesting that Marriott's blog gets 6000 visitors a week, and a total of over 600,000 visitors since it opened for business over two years ago.
The upshot of all that? Marriott's blog is linked directly to its reservations page. So the company has been able to track that a whopping $5 million worth of bookings have come in via the blog.
The kicker is that Marriott's blog is written by CEO Bill Marriott - who doesn't use a computer. He writes his posts in longhand and they get posted for him.